So, you’ve finally decided to start your own website. It’s been a couple of months since you first purchased that first web hosting plan and in that time you have probably grown weary of seeing the same old web design page every single day. Well, rest assured that there is a lot that you can do to improve upon the way your visitors perceive your web pages, as well as the overall look and feel of your website.
When it comes to web design, there are a few simple things that you can focus on that will not only help make your site more attractive, but which will help you establish a lasting relationship with your clients. This is a great idea for any website owner, but particularly so for the web design entrepreneur. You’ll find that implementing these ideas into your design can go a long way towards making your site seem much more professional and familiar. Below are a few ideas that you may want to check into when it comes to your design strategy:
o An overall appearance is incredibly important. The first thing that visitors see when they come to your site is how your site looks and feels. This will vary from person to person, but there are certain things that you can do to ensure that your design is going to look great on all browsers. By understanding how many different users there are of each browser, you can learn about the factors that will determine how your design will look on your visitors’ computers. When you have a website that is great on IE but not so hot on Firefox, then your web design will not stand out as well.
o Be sure that your design is easy to navigate. Many web designers have taken the notion that it is the most important aspect of web design. However, the truth is that web design is really about making things as user-friendly as possible. You will find that by being careful with the features that you include on your site, it will be easier for visitors to get around. Most importantly, try to avoid things like features that are difficult to find or those that are easily confused with other items on the site.
o Your web design should incorporate elements that stand out and help draw attention to your main message. In the case of your business, the key element that most visitors will notice is your logo. By including a logo that really stands out, your design will really be seen and people will be interested in reading more about your company and what it does. To help enhance your logo, you may want to consider including a color that relates to it as well as some other interesting elements.
o Use well-designed, eye-catching typography for your web design. Just like colors, there are a variety of fonts that can be used to create an appealing and professional web design. However, if you use a font that isn’t appropriate for your audience, then your visitors will quickly become disinterested. In order to avoid this, you need to make sure that you research what is the best font for the message that you are trying to send.
o Make use of basic color schemes to help enhance your web design. You may find that using the same colors throughout your site will add clarity and distinguishability to your design. Additionally, you can also choose the colors that will add different aspects to your design, like tones, texture and saturation.
While it is true that you may think that you have all the options available when it comes to the web design for your website, the reality is that you may not. By learning about these concepts and working within your current capabilities, you can make it so that your visitors enjoy what they are viewing on your site and will continue to return often. Once you have your visitors excited about the design, you will find that it will be much easier to attract new customers.