A professional logo design is one that has a clear message for the viewer and one that inspire confidence in the user. Most professionals consider it an art form. The design process includes many different facets, from initial market research and conceptual designs to actual design & conceptual revisions. It takes both artistic ability & technical know-how, as well as a deep understanding of branding and marketing. The design process for a professional logo design will differ depending on the size, format and the industry of the logo.
If you are launching a new business or designing your own logo, here are a few things that are important for you to consider. First impressions mean everything and a professional logo design can make the first impression for your entire business/ organisation. When designing your logo, make sure that you have included all the necessary elements in it – the name, the message, and the look and feel that goes with your business. All these elements should work together to give a first impression of your company. You can use different fonts, colors, shapes, graphics, and animations for your logo, depending on your business needs.
One of the best ways to create brand identity for your logo is by making use of mood boards. Mood boards are basically sheets of paper that include different colored pencils, pens and different colors that symbolize or represent your brand identity. These mood boards can be made by using different color channels like CMYK, RGB, CMYK white, or CMYK black. Some popular mood boards that can be used are: Halloween, Winter, Spring, Summer, Green, and Blue. You can mix and match different colors and images to represent your company’s mood.
Another way of creating a brand identity is through using minimalist logos. Minimalistic logos usually present a basic concept or a theme. This basic concept or theme can be represented by using minimal details and symbolic images. For instance, you can use flower, apple and butterfly images to represent your brand.
You can also use combination marks. Combination mark is a combination of two or more characters to form a brand or a logo. These combinations can be formal or informal. The most common combination mark is the combination mark with some kind of decorative element like colors, objects, or words.
To sum it up, your brand identity will be determined by your business objectives and by the kind of communication that you want to carry out with your customers. Professional designers can help you in achieving your desired logo. However, you can also do it on your own if you have the creativity and artistic skills. A combination of creativity and imagination is highly recommended when it comes to designing your company’s logos.