Good ecommerce website design is about having the correct colors, right images, fonts and words to persuade visitors to actually make a purchase from your site. Your ecommerce website design must bring out the best possible customer experience, offer a good user experience and also present your store in the most professional light. Designing an ecommerce website, which brings out these three factors can be a challenge. However, if you follow the basic principles of web design and keep these tips in mind, then you can be quite certain that your site will have a professional look and that it will get the kind of traffic which is necessary for its success.
If you are just starting out in ecommerce, chances are that you have no idea as to how to go about getting started with ecommerce website design. There are two paths available to you – either you can hire a professional ecommerce firm to do the work for you can develop your own ecommerce site. Hiring a professional ecommerce firm will involve a lot of expense as they will need to pay a fee to have access to top of the line technology and they will also need to manage your online store and take care of any customer issues that may arise. However, if you feel that you have the resources to start off with a great ecommerce website design, it may be the better option for you as it will allow you to develop your own ecommerce website design within a specified budget and it will also allow you to have more time available to focus on developing other aspects of your business.
If you choose to develop your own ecommerce website design, you will first have to think like a consumer. You will have to think like a potential customer when it comes to what your ecommerce website design looks like. What would a potential customer look for when they visit your site? What features do you think your potential customers might be looking for? Think about what you would expect your web page to include and then build your web page design around these ideas.
Once you have an idea in mind about what your ecommerce website design will look like, you should also think about your target audience. Do you intend to appeal to a broad range of customers or only to a specific group of customers? This will affect the layout and the content of your web page. For instance, if you are targeting a specific group of female shoppers you will want to design your web page a little differently than if you are targeting a broader range of female customers. Think about the content on your pages and make sure that it is not too generic, especially if you are selling products specifically targeted towards a certain gender. Remember that females comprise a large percentage of your target audience so make sure that you create web pages which appeal directly to them and which give them the information that they are interested in.
As mentioned before, one of the most important parts of ecommerce website design is the checkout process. You will want people to be able to quickly access and complete their transaction without any delays or problems arising. The checkout process needs to be simple and painless for all customers. To encourage more transactions, you should use the payment gateway provided by your ecommerce provider to provide faster and secure checkout. If your provider does not offer this, consider using one of the many payment gateways available to you. The checkout page is one of the most important aspects of your website as it is where you will take your customer through the payment process and it must look professional enough to ensure their confidence in completing their transaction.
Your ecommerce design should also make it easy for customers to navigate and find their way around your site. Remember that visitors to your site are not necessarily looking for a particular product, they may just be searching for information that you can provide for them. If your site does not make it easy for them to find the information they are looking for you will lose a potential customer and potentially even increase conversions if your website does not contain valuable content that your target audience is interested in.