Brochure design can be defined as the method of presenting information and data to your intended target audience in a well-designed and attractive manner. In essence, brochures are one of the best methods of communicating any type of information about your products and services to potential customers. However, the effectiveness of brochures lies on the way they are designed. A well-made brochure design is meant to capture the attention of your audience and convince them to take a particular action such as making a purchase or signing up for a program or mailing list. Here are some effective tips that would help you design a brochure that stands out among your competitors.
Introducing Folded Options When it comes to brochure design, one of the things that sets apart your products and services from those of your competitors is the fold structure used to provide brochures. Basically, when you design brochures, you are given two fold options – the single fold and the double fold brochure design. Generally, the single fold brochure design offers you a greater scope of creating eye-catching folds, while the double fold option offers more space to entice your readers to look at your content. The advantage of choosing the double fold option is that you will be able to provide multiple folds to your brochures with an increased amount of folding options. However, keep in mind that double-fold brochures are not recommended for printing high-resolution images or for use in printing applications that require sharp images. For best results, opt for single-fold brochures when you need more space to present your text and data, and for printing in simple black and white images and black and white text to ensure that your brochures do not have to be loaded and printed in high resolution mode.
Double Fold Technique Designing brochures with double-fold technique is a great way to make your product or service more visually appealing. With this technique, you can produce two to three folds on one sheet of paper, thereby allowing you to create a more complex, striking image that will attract your readers’ attention. The advantage of using double-fold technique in your brochure design is that you can create different effects, including a tri fold, a front fold and a back fold, without affecting the clarity of your images or content. The best thing about using double-fold brochure folds is that they allow you to produce greater dimensional images, thus making your product more appealing to your customers.
Unsplash Technique This is an innovative approach that makes it easy for you to provide more benefits to your readers through your brochure design. The concept of splashing involves taking pictures or images outside of the brochure itself and using them as the background for your brochure. The background images can either be free picture available from the Internet or you can take professional photos using a digital camera. If you choose to do the photo editing yourself, it is important to use high-quality images since these images will be the background for your brochure. You can choose to use professional photos of your company, your logo and your products or services and include them as the main image of your brochure.
White Space This is a great way of making sure that your brochure design has a clean look and is easy to read. The purpose of white space is to help the eye focus on the important parts of your brochure. This is especially useful if you have many small text or image fields and you want people’s attention to focus on one area at a time. To add more white space to your brochure, you can divide up the content into four sections – the Introduction, Body, Conclusions and Conclusion. You can then use fade-in-and-fade out features to make sure that the white space does not get too deep and gets to the point of distraction for readers. If you feel that your brochure requires more white space, you can simply reduce the size of the text or images or use a larger font or image to draw the reader’s attention to the important parts.
Multifold Content This is another common mistake made by many people when it comes to brochure design and is one of the main reasons why brochures fail to sell. Many brochure design companies will only publish brochures that consist of either one page or two pages. People are naturally attracted to multi-page brochures because they offer more variety – and therefore more chances of selling their products. Multi-page brochures work great for potential customers who may be looking for more information about a particular product or service.