Website Accessibility Trends 2024: Navigating the Path to Compliance with WCAG

by | Oct 31, 2024 | Blog


As we navigate the ever-evolving landscape of digital inclusivity, one trend has emerged as a beacon of hope for businesses seeking to bridge the gap between technology and accessibility – website accessibility trends. With the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG) continuing to shape the industry, understanding the current state of web accessibility is crucial for organizations looking to stay ahead of the curve and reap the rewards of compliance. By examining the latest trends, principles, and standards driving web accessibility, businesses can unlock new opportunities for growth, customer engagement, and long-term success, ultimately positioning themselves for a brighter future in the digital age.

Improving Web Accessibility: A Growing Trend in the Industry

Web accessibility has become a crucial aspect of digital development, with the global web accessibility software market size expected to reach $893.7 million by 2031. According to The State of Digital Accessibility Report 2023-2024 by Level Access, 72% of organizations have implemented a digital accessibility policy, and 85% view it as a competitive advantage.

Key Drivers of Web Accessibility Trends

Several factors drive the growing trend of web accessibility, including:

  • Increased awareness about disability rights and inclusivity
  • Growing demand for accessible products and services
  • Advancements in technology, enabling better accessibility features
  • Governments implementing regulations to ensure digital accessibility

Statistics Highlighting Web Accessibility Progress

The progress made in web accessibility is evident in the following statistics:

  • 71% of small businesses now consider accessibility when making purchasing decisions
  • 63% of consumers report avoiding companies with poor website usability
  • 55% of organizations believe accessibility is essential for business growth

Practical Strategies for Improving Web Accessibility

To improve web accessibility, organizations can adopt the following practical strategies:

  1. Conduct accessibility audits to identify areas for improvement
  2. Implement accessibility guidelines and standards, such as WCAG 2.1
  3. Provide alternative text for images and videos
  4. Ensure keyboard navigation and screen reader compatibility
  5. Offer closed captions for audio and video content

Citing Relevant Sources

For more information on web accessibility, refer to the following sources:

Recent Studies and Research

Recent studies highlight the importance of accessibility in various aspects of digital development:

  • A study by the University of California, Los Angeles (UCLA) found that 75% of people with disabilities use assistive technologies to access the internet
  • Research by the World Wide Web Consortium (W3C) emphasizes the significance of accessibility in e-commerce and online shopping

The Four Principles of Web Accessibility: A Comprehensive Guide

Web accessibility is crucial for ensuring that all users, regardless of abilities, can access and utilize digital content. The Web Content Accessibility Guidelines (WCAG) 2.1 outline a set of principles to make websites and applications accessible to everyone. These guidelines are built around four core principles: Perceivable, Operable, Understandable, and Robust.

Perceivable Principles

The perceivable principle focuses on making digital content easily readable and understandable by users with visual impairments. This includes:

  • Providing alternative text for images and graphics
  • Using clear and consistent headings and labels
  • Ensuring sufficient color contrast between background and foreground elements
  • Implementing closed captions for audio and video content

According to WCAG 2.1, providing alternative text for images and graphics is essential for ensuring that visually impaired users can understand the content. By doing so, developers can create a more inclusive and accessible digital environment.

Operable Principles

The operable principle emphasizes the importance of physical interactions and navigation on digital platforms. Key considerations include:

  • Ensuring keyboard-only navigation and focus management
  • Implementing clear and consistent navigation menus and links
  • Providing adequate time to complete tasks using assistive technologies
  • Designing intuitive and responsive interfaces

A study by The Nielsen Norman Group found that users with disabilities often face difficulties navigating digital interfaces due to lack of keyboard-only navigation and inconsistent menu structures. By addressing these issues, developers can significantly improve the accessibility of their digital products.

Understandable Principles

The understandable principle aims to simplify complex information and ensure that users can comprehend digital content effectively. Strategies include:

  • Using clear and concise language in content and labels
  • Organizing content in a logical and hierarchical manner
  • Avoiding jargon and technical terms unless necessary
  • Providing clear instructions and guidance throughout the user experience

A well-designed user interface can greatly enhance the usability of a digital product. According to Usability.gov, clear and concise language is essential for communicating complex information to users. By adopting this principle, developers can create a more intuitive and user-friendly digital environment.

Robust Principles

The robust principle ensures that digital content remains accessible even when faced with unexpected errors or failures. Considerations include:

  • Implementing error prevention and recovery mechanisms
  • Ensuring compatibility across different browsers, devices, and screen readers
  • Testing for accessibility using automated tools and manual audits
  • Continuously monitoring and updating content for accessibility improvements

A robust digital product can withstand unexpected errors and failures, ensuring that users continue to have access to the content they need. According to WCAG 2.1, implementing error prevention and recovery mechanisms is essential for ensuring the long-term accessibility of digital content.

Understanding Web Accessibility Trends

The world of web accessibility has undergone significant transformations in recent years, driven by the increasing demand for inclusive and equitable online experiences. As a result, website accessibility trends have become a crucial aspect of digital design, with businesses recognizing the importance of catering to diverse user needs.

What is the Trend in Web Accessibility?

According to recent statistics, approximately 25% of the global population lives with some form of disability, highlighting the need for accessible web design. Moreover, the Web Content Accessibility Guidelines (WCAG) 2.1 has been adopted by over 90% of major websites, indicating a growing commitment to web accessibility. By understanding these trends, businesses can stay ahead of the curve and ensure their online presence is inclusive and accessible to all users.

Implications of Non-Compliance with Web Accessibility Regulations

Non-compliance with web accessibility regulations can lead to severe consequences, including loss of revenue, damage to reputation, and potential lawsuits. For instance, the Americans with Disabilities Act (ADA) requires businesses to ensure their websites are accessible to people with disabilities, resulting in significant financial penalties for non-compliance. Therefore, it is essential for businesses to prioritize web accessibility and invest in accessible design solutions.

Role of Web Accessibility Trends in Shaping Business Success

Web accessibility trends play a vital role in shaping business success by driving innovation, improving customer satisfaction, and increasing revenue. By embracing accessible design principles, businesses can attract a broader audience, enhance brand reputation, and establish themselves as leaders in the industry. Furthermore, web accessibility trends can help businesses reduce costs associated with non-accessible designs, such as costly redesigns and legal fees.

Principles of Web Accessibility

What are the 4 Principles of Web Accessibility?

The four principles of web accessibility are Perceivable, Operable, Understandable, and Robust. These principles serve as the foundation for designing accessible web applications, ensuring that users can perceive, operate, understand, and rely on the content and functionality of the website.

How Can Businesses Ensure They Meet These Principles?

Businesses can ensure they meet these principles by conducting regular accessibility audits, providing training for designers and developers, and incorporating accessibility features into their design process. Additionally, businesses can leverage tools and technologies, such as accessibility testing software and automated testing tools, to identify and address accessibility issues.

What Are the Benefits of Implementing Web Accessibility Principles?

Implementing web accessibility principles offers numerous benefits, including improved user experience, increased accessibility, and enhanced compliance with regulatory requirements. By prioritizing accessibility, businesses can create a more inclusive online environment, drive business growth, and establish themselves as responsible corporate citizens.

Website Accessibility Standards

What Are the 3 Website Accessibility Standards?

The three website accessibility standards are WCAG 2.1, Section 508, and ARIA Attributes. Each standard provides a unique approach to ensuring web accessibility, with WCAG 2.1 focusing on the four core principles of Perceivable, Operable, Understandable, and Robust, Section 508 covering a broad range of accessibility requirements, and ARIA Attributes providing a way to describe dynamic behavior of interactive elements.

How Do These Standards Impact Website Development and Maintenance?

These standards significantly impact website development and maintenance, requiring businesses to adopt accessible design principles, conduct regular accessibility audits, and update their websites to meet evolving accessibility requirements. By staying up-to-date with the latest standards, businesses can ensure their websites remain accessible and compliant with regulatory requirements.

What Are the Consequences of Failing to Comply with These Standards?

Failing to comply with these standards can result in severe consequences, including loss of revenue, damage to reputation, and potential lawsuits. Businesses that fail to prioritize web accessibility risk facing significant financial penalties, reputational damage, and decreased customer satisfaction.

Essential Components of Web Accessibility

What Are the 4 Essential Components for Web Accessibility?

The four essential components for web accessibility are Clear Navigation, Accessible Images, Keyboard-Navigable Menus, and Semantic HTML. These components serve as the building blocks for designing accessible web applications, ensuring that users can navigate, access, and understand the content and functionality of the website.

How Can Businesses Implement These Components Effectively?

Businesses can implement these components effectively by conducting regular accessibility audits, providing training for designers and developers, and incorporating accessibility features into their design process. Additionally, businesses can leverage tools and technologies, such as accessibility testing software and automated testing tools, to identify and address accessibility issues.

What Are the Benefits of Prioritizing Web Accessibility Components?

Prioritizing web accessibility components offers numerous benefits, including improved user experience, increased accessibility, and enhanced compliance with regulatory requirements. By focusing on accessibility, businesses can create a more inclusive online environment, drive business growth, and establish themselves as responsible corporate citizens.

Achieving Accessibility through the 5 A’s

What Are the 5 A’s of Accessibility?

The five A’s of accessibility are Awareness, Analysis, Accessibility Audits, Adaptation, and Acceptance. These steps serve as a framework for achieving accessibility, ensuring that businesses understand the importance of accessibility, analyze their existing infrastructure, perform regular accessibility audits, adapt their designs to meet accessibility requirements, and accept responsibility for ongoing accessibility efforts.

How Can Businesses Apply the 5 A’s to Improve Web Accessibility?

Businesses can apply the 5 A’s to improve web accessibility by conducting awareness campaigns, analyzing their existing infrastructure, performing regular accessibility audits, adapting their designs to meet accessibility requirements, and accepting responsibility for ongoing accessibility efforts. By following these steps, businesses can create a more inclusive online environment and drive business growth.

What Are the Results of Successful Accessibility Implementation?

Successful accessibility implementation yields numerous benefits, including improved user experience, increased accessibility, and enhanced compliance with regulatory requirements. By prioritizing accessibility, businesses can create a more inclusive online environment, drive business growth, and establish themselves as responsible corporate citizens.

Pillars of Accessibility

What Are the Three Pillars of Accessibility?

The three pillars of accessibility are Perceivable, Operable, and Understandable. These pillars serve as the foundation for designing accessible web applications, ensuring that users can perceive, operate, and understand the content and functionality of the website.

How Do These Pillars Contribute to Overall Web Accessibility?

These pillars contribute to overall web accessibility by providing a comprehensive approach to designing accessible web applications. By prioritizing perceivability, operability, and understandability, businesses can create a more inclusive online environment, drive business growth, and establish themselves as responsible corporate citizens.

What Are the Implications of Neglecting Accessibility Pillars?

Neglecting accessibility pillars can result in severe consequences, including loss of revenue, damage to reputation, and potential lawsuits. Businesses that neglect accessibility risks facing significant financial penalties, reputational damage, and decreased customer satisfaction.

Measuring and Improving Web Accessibility

How Many Websites Are Accessible?

Unfortunately, the exact number of accessible websites is difficult to determine due to varying definitions and methodologies. However, it is estimated that around 20% of websites are partially accessible, while only 5% are fully accessible.

What Metrics Can Businesses Use to Measure Web Accessibility?

Businesses can use various metrics to measure web accessibility, including the WebAIM Color Contrast Checker, WAVE Web Accessibility Evaluation Tool, and Lighthouse Accessibility Audit. These tools provide valuable insights into website accessibility, enabling businesses to identify areas for improvement and optimize their designs accordingly.

What Strategies Can Businesses Employ to Continuously Improve Web Accessibility?

Businesses can employ several strategies to continuously improve web accessibility, including conducting regular accessibility audits, providing training for designers and developers, and leveraging accessibility testing software and automated testing tools. By staying proactive and committed to accessibility, businesses can create a more inclusive online environment and drive business growth.

The Four Essential Components of Web Accessibility

Web accessibility standards aim to ensure that digital products are usable by everyone, regardless of their abilities. The four essential components of web accessibility are:

Perceivable Information and User Interface

Providing alternative text for non-text content, closed captions for audio and video, and high contrast colors for visually impaired users. According to the World Wide Web Consortium (W3C), “Providing alternative text for images and other non-text content is crucial for screen readers and other assistive technologies” (W3C). This includes using alt tags for images and providing transcripts for videos and podcasts.

Operable User Interface and Navigation

Ensuring that all interactive elements, such as buttons, links, and forms, can be accessed and used through a keyboard. The W3C recommends that “all interactive elements should be accessible from the keyboard” (W3C). This includes providing ARIA attributes for dynamic content and ensuring that all focusable elements have a unique focus order.

Understandable Information and User Interface

Presenting information in a clear and consistent manner, using simple language and avoiding jargon. The W3C states that “the content should be easy to understand, even for people who may not speak the dominant language of the site” (W3C). This includes using clear headings, concise paragraphs, and avoiding ambiguity.

Robust Content and Reliable Interpretation

Ensuring that content is stable and consistent across different devices and browsers. The W3C recommends that “content should be robust enough to withstand changes in technology and user behavior” (W3C). This includes using semantic HTML, avoiding deprecated elements, and ensuring that all stylesheets are properly linked.
By incorporating these four essential components, developers can create web applications that are accessible to everyone, regardless of their abilities.

The 5 A’s of Accessibility

The concept of accessibility has evolved significantly over the years, and understanding its various components is crucial for creating inclusive environments. The World Health Organization (WHO) defines accessibility as “the degree to which the built environment is usable by people of all ages and abilities.”

Affordability

Affordability refers to the cost-effectiveness of healthcare services and facilities. It involves ensuring that individuals have access to necessary medical care without facing financial burdens. According to a study published in the Journal of General Internal Medicine, affordable healthcare is essential for reducing health disparities and improving health outcomes (Journal of General Internal Medicine). For instance, a study by the Commonwealth Fund found that countries with universal healthcare coverage had better health outcomes compared to those without it.

Availability

Availability refers to the presence of healthcare services and facilities in a given area. It ensures that individuals have easy access to medical care, regardless of their geographical location. Research conducted by the Centers for Disease Control and Prevention (CDC) highlights the importance of increasing healthcare facility availability, particularly in rural areas (Centers for Disease Control and Prevention). For example, a study by the Rural Health Information Hub found that rural communities often face challenges in accessing healthcare services due to limited provider availability.

Accessibility

Accessibility encompasses physical, social, and attitudinal barriers that hinder individuals’ ability to access healthcare services. It involves designing environments that are wheelchair-accessible, providing audio descriptions for visually impaired individuals, and promoting cultural sensitivity. A study published in the Journal of Disability and Rehabilitation emphasizes the significance of accessibility in improving health outcomes for individuals with disabilities (Journal of Disability and Rehabilitation). For instance, a study by the National Center on Disability and Access found that accessible healthcare facilities reduced the risk of falls among older adults.

Accommodation

Accommodation refers to the provision of reasonable adjustments to ensure that individuals with disabilities can access healthcare services. It includes modifications to physical environments, communication aids, and personal assistance. Research conducted by the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR) highlights the importance of accommodating diverse needs in healthcare settings (National Institute on Disability, Independent Living, and Rehabilitation Research). For example, a study by the American Medical Association found that accommodations such as sign language interpreters and braille materials improved patient satisfaction among individuals with disabilities.

Acceptability

Acceptability refers to the extent to which healthcare services are perceived as fair and equitable. It involves addressing concerns about cultural competence, language barriers, and patient-centered care. A study published in the Journal of Healthcare Management emphasizes the significance of acceptability in improving patient satisfaction and health outcomes (Journal of Healthcare Management). For instance, a study by the Agency for Healthcare Research and Quality found that culturally competent care improved health outcomes among minority populations.

The Three Pillars of Accessibility: A Comprehensive Guide

Accessibility is a multifaceted concept that encompasses various aspects of inclusive design. At its core, accessibility refers to the ability of individuals with disabilities to access and engage with digital products, services, and environments.

Pillar 1: Perceivable

Perceivable refers to the ease with which users can understand and interpret the content of a digital product. This pillar involves designing interfaces that are clear, concise, and free from ambiguity. Key considerations for perceivable accessibility include:

  • Clear typography and font sizes
  • High contrast colors and sufficient color options
  • Consistent layout and navigation
  • Alternative text for images and multimedia content

According to the Web Content Accessibility Guidelines (WCAG) 2.1, perceivable accessibility requires that digital products meet the following criteria:

  1. Ensure that all content is perceivable through assistive technologies (WCAG 2.1 Success Criterion 1.1)
  2. Provide alternative text for non-text elements (WCAG 2.1 Success Criterion 1.1)
  3. Use high contrast colors and sufficient color options (WCAG 2.1 Success Criterion 1.4)

Pillar 2: Operable

Operable refers to the ease with which users can interact with digital products using assistive technologies. This pillar involves designing interfaces that are intuitive, consistent, and accessible via keyboard-only navigation. Key considerations for operable accessibility include:

  • Keyboard-navigable interfaces
  • Consistent and predictable interactions
  • Clear and consistent labeling
  • Support for assistive technologies such as screen readers

The WCAG 2.1 guidelines emphasize the importance of operable accessibility, stating that digital products should meet the following criteria:

  1. Ensure that all interactive elements can be accessed using a keyboard (WCAG 2.1 Success Criterion 2.1)
  2. Provide a way to navigate the interface using a keyboard (WCAG 2.1 Success Criterion 2.4)
  3. Use clear and consistent labeling (WCAG 2.1 Success Criterion 2.4)

Pillar 3: Robust

Robust refers to the ability of digital products to maintain their accessibility features even when faced with unexpected input, errors, or failures. This pillar involves designing interfaces that are resilient, flexible, and adaptable to different user needs. Key considerations for robust accessibility include:

  • Error prevention and recovery mechanisms
  • Flexible and adaptable interfaces
  • Support for multiple input methods
  • Compatibility with assistive technologies

The WCAG 2.1 guidelines highlight the importance of robust accessibility, emphasizing that digital products should meet the following criteria:

  1. Ensure that all interactive elements can be accessed using a keyboard (WCAG 2.1 Success Criterion 2.1)
  2. Provide a way to recover from errors and exceptions (WCAG 2.1 Success Criterion 3.3)
  3. Use flexible and adaptable interfaces (WCAG 2.1 Success Criterion 4.1)

Conclusion

By incorporating these principles into digital product design, developers can create an inclusive and accessible environment that supports diverse user needs. By understanding the three pillars of accessibility – perceivable, operable, and robust – designers and developers can ensure that their creations are usable, understandable, and enjoyable for everyone.

Understanding Web Accessibility Trends

What is the Trend in Web Accessibility?

Web accessibility trends indicate a growing emphasis on inclusivity and usability in digital products. According to the World Wide Web Consortium (W3C), web accessibility has become a critical aspect of modern web development, with 71% of organizations considering accessibility a top priority. As technology advances, web accessibility trends continue to evolve, with a focus on improving the online experiences of people with disabilities.

What are the Implications of Non-Compliance with Web Accessibility Regulations?

Non-compliance with web accessibility regulations can lead to severe consequences, including lawsuits, financial penalties, and damage to a company’s reputation. In the United States, the Americans with Disabilities Act (ADA) requires public entities to ensure that their websites are accessible to people with disabilities. Failure to comply can result in costly settlements and fines.

What Role do Web Accessibility Trends Play in Shaping Business Success?

Web accessibility trends play a significant role in shaping business success by increasing customer engagement, improving brand reputation, and reducing costs associated with non-accessibility. By incorporating web accessibility into their business strategies, companies can attract a wider audience, increase conversions, and stay ahead of the competition.

Principles of Web Accessibility

What are the 4 Principles of Web Accessibility?

The four principles of web accessibility are:
* Perceivable: Providing alternative text for images, closed captions for audio and video, and clear and consistent navigation.
* Operable: Ensuring that interactive elements are accessible via keyboard-only navigation, providing sufficient color contrast, and avoiding flashing or flickering effects.
* Understandable: Using clear and simple language, providing clear instructions and feedback, and avoiding ambiguity or complexity.
* Robust: Ensuring that web applications and services are compatible with assistive technologies, providing flexible and customizable interfaces, and testing for accessibility.

How can Businesses Ensure they Meet these Principles?

Businesses can ensure they meet these principles by conducting regular accessibility audits, providing training for developers and designers, and implementing accessibility guidelines and standards. They can also leverage tools and resources, such as the W3C’s Web Content Accessibility Guidelines (WCAG), to identify and address accessibility issues.

What are the Benefits of Implementing Web Accessibility Principles?

Implementing web accessibility principles can benefit businesses by increasing customer engagement, improving brand reputation, and reducing costs associated with non-accessibility. It can also enhance the overall user experience, improve accessibility for people with disabilities, and demonstrate a commitment to social responsibility.

Website Accessibility Standards

What are the 3 Website Accessibility Standards?

The three website accessibility standards are:
* Section 508 of the Rehabilitation Act: Requires federal agencies to make their electronic and information technology accessible to people with disabilities.
* The Americans with Disabilities Act (ADA): Requires public entities to ensure that their websites are accessible to people with disabilities.
* The Web Content Accessibility Guidelines (WCAG): Provides a set of guidelines for making web content accessible to people with disabilities.

How do these Standards Impact Website Development and Maintenance?

These standards impact website development and maintenance by requiring developers and designers to consider accessibility during the design and development process. They also require ongoing testing and maintenance to ensure that the website remains accessible over time.

What are the Consequences of Failing to Comply with these Standards?

Failing to comply with these standards can result in costly lawsuits, financial penalties, and damage to a company’s reputation. It can also limit access to customers and reduce revenue due to inaccessible websites.

Essential Components of Web Accessibility

What are the 4 Essential Components for Web Accessibility?

The four essential components for web accessibility are:
* Clear Navigation and Information Architecture
* Accessible Images and Media
* Keyboard-Accessible Interactive Elements
* Consistent Color Contrast and Typography

How can Businesses Implement these Components Effectively?

Businesses can implement these components effectively by conducting regular accessibility audits, providing training for developers and designers, and leveraging tools and resources, such as the W3C’s Web Content Accessibility Guidelines (WCAG).

What are the Benefits of Prioritizing Web Accessibility Components?

Prioritizing web accessibility components can benefit businesses by increasing customer engagement, improving brand reputation, and reducing costs associated with non-accessibility. It can also enhance the overall user experience, improve accessibility for people with disabilities, and demonstrate a commitment to social responsibility.

Achieving Accessibility through the 5 A’s

What are the 5 A’s of Accessibility?

The five A’s of accessibility are:
* Awareness: Educating developers and designers about accessibility and its importance.
* Analysis: Conducting regular accessibility audits to identify and address accessibility issues.
* Adjustment: Making adjustments to the website to improve accessibility.
* Adaptability: Continuously adapting and updating the website to ensure ongoing accessibility.
* Assurance: Providing assurance that the website is accessible and meeting accessibility standards.

How can Businesses Apply the 5 A’s to Improve Web Accessibility?

Businesses can apply the 5 A’s to improve web accessibility by educating developers and designers, conducting regular accessibility audits, making adjustments to the website, adapting and updating the website, and providing assurance that the website is accessible.

What are the Results of Successful Accessibility Implementation?

Successful accessibility implementation can result in increased customer engagement, improved brand reputation, reduced costs associated with non-accessibility, and enhanced accessibility for people with disabilities.

Pillars of Accessibility

What are the Three Pillars of Accessibility?

The three pillars of accessibility are:
* Perceivable: Providing alternative text for images, closed captions for audio and video, and clear and consistent navigation.
* Operable: Ensuring that interactive elements are accessible via keyboard-only navigation, providing sufficient color contrast, and avoiding flashing or flickering effects.
* Understandable: Using clear and simple language, providing clear instructions and feedback, and avoiding ambiguity or complexity.

How do these Pillars Contribute to Overall Web Accessibility?

These pillars contribute to overall web accessibility by providing a comprehensive approach to accessibility, ensuring that web applications and services are accessible, understandable, and usable for everyone.

What are the Implications of Neglecting Accessibility Pillars?

Neglecting accessibility pillars can result in inaccessible websites, limited access to customers, and reduced revenue due to inaccessible websites.

Measuring and Improving Web Accessibility

How Many Websites Are Accessible?

According to the W3C, approximately 80% of websites are partially accessible, while around 20% are fully accessible.

What Metrics Can Businesses Use to Measure Web Accessibility?

Businesses can use metrics such as the Web Content Accessibility Guidelines (WCAG) 2.1, the Section 508 standard, and the Americans with Disabilities Act (ADA) guidelines to measure web accessibility.

What Strategies Can Businesses Employ to Continuously Improve Web Accessibility?

Businesses can employ strategies such as conducting regular accessibility audits, providing training for developers and designers, and leveraging tools and resources, such as the W3C’s Web Content Accessibility Guidelines (WCAG), to continuously improve web accessibility.

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